TT Assen Live: Centenary Coverage Analysis
Ziggo Sport's Broadcasting Strategy: A Case Study The 2023 TT Assen race marked the centenary of this iconic event. Ziggo Sport, the primary broadcaster in the Netherlands, held exclusive rights and implemented a comprehensive broadcasting strategy incorporating live coverage, historical content, and a focus on Dutch riders. This case study analyses the effectiveness of their approach, identifying both strengths and areas needing improvement, particularly concerning international reach and digital strategy....